(1) Understand the user’s real problem, non-PV professionals to buy PV products will not be involved in very professional issues, will only be concerned about, price, life, safety, quality, etc., can be obtained in the conversation with ordinary users of information, such as how much money? How long will I use it? Is it radioactive? Will it harm my house? You can understand the user’s location, to the user to sell ready to ask all possible questions can increase the professionalism, direct questions and answers will be very easy to build the trust of the user will ask you to sell the problem.
(2) answer with real examples, individual operators to remember the region’s real installation of user information to facilitate the user to see for themselves, or the user is already clear that there is an idea of the installation of this time to real installation of user information can increase the strength of persuasion, the consumer is generally more convinced that the installation of the specifics.
(3) In order to promote the development of new energy to complete the carbon peak, carbon neutral, the government will formulate relevant policies, the local government will understand the photovoltaic industry and increase the promotion of government departments to expand the user generation, in addition to the individual operators to ensure that the fulfillment of the policy of photovoltaic reductions to the real application of the bill. The benefits of solar power system can be explained to people through radio advertisements short videos and other ways to expand the area of the cognizant masses.
(1) The selection of the consumer group of the photovoltaic industry is a mandatory course to increase the number of orders, the consumer group must be people with a certain degree of knowledge and ability, the benefits of the photovoltaic industry is certain for those who do not know and do not understand the ineffective communication will not have any results, while to the people who have a good experience of the region of the crowd of the electricity experience will not be good, the photovoltaic power generation is greater role is to alleviate the pressure on the use of electricity, for the islands, remote and Domestic resources flat areas will have good results, can largely meet the needs of customers.
(2) choose influential people, each region will always have a greater influence on a class of people such as wealthy families, knowledgeable and cultured, good people, etc. They recommend photovoltaic products not only reduce the cost of promotion can also be more efficient, when you succeed in a family will be spread in the local consumer is also more persuasive.
(1) word of mouth is the most effective standard for people, shopping, people are most worried about the quality and after-sales service when they choose to sell individual households, a good reputation is built on quality service and good quality, the fact that people in the understanding of photovoltaic power generation will inevitably hear about the negative information about the solar panels, these negative information or from rumors or from cheap photovoltaic sellers, in determining the news of the seller of the individual traders to be Actively participate in the consumer experience strictly enforce the high quality of the product and timely answers to user questions and needs, any marketing approach is not as good as establishing a good reputation.
(2) for consumer groups who utilize solar panels are in the forest slopes, islands on a variety of complex terrain transportation is also a big problem a guaranteed transportation experience to mention the professionalism.
Already installed customers will encounter a variety of problems to always ensure that customer questions are answered on the one hand, can improve customer satisfaction, has been installed by the customer is to expand additional business in the middle of an important connection, on the other hand, the customer response to the problem can increase their own business capacity can provide forethought for the other customer service to increase the customer’s viscosity and sense of trust.
(1) the creation of solar panel marketing website information age will change the visitor into a user, only the photovoltaic industry have problems and questions is the most potential to become a customer, the creation of online website is not only convenient but also allows visitors to quickly understand his problem, while online can be directly on the installation of solar panels, the cost, the process and power generation, etc. in the minds of customers to have a simple construction, online website can be at any time to contact the dealer is a highly efficient dealers. The online website is an efficient way to reach the dealer. Explain to the visitor should reduce the professionalism of speech
(2) advertising, advertising is a must for each product regardless of size, choose to put part of the PV search can be put in the PV ads to facilitate the customer directly to their own distribution site, you can first let the user to understand and then slowly recommend the right PV products.
(1) Whether it is the installer, or seller of industry competition is an important issue facing, understand the competition of information to develop better programs from the competition is necessary for success, customers will often be in different sales to compare with each other, the use of other competitors’ weaknesses to amplify their own strengths, there will not be a perfect program is just the customer to choose the best of the different programs, to expand the diversity of their own products, facing the customer Inquiries can be introduced to customers about their own advantages and disadvantages of choosing other products will be able to fight for more customers.
Customers understand and determine the order to minimize the completion time, set up a simple photovoltaic contract, rapid on-site inspection and installation can ensure that the customer’s unnecessary trouble, at the same time, efficient sales and installation process can ensure that the order can be carried out to reduce the user’s time to ensure that the customer experience. In Europe and the United States and other countries process complexity opportunity is everyone has experienced, simple and fast method can give people a good impression.
Most of the potential customers before confirming the order will go to ask the seller related to the installation, cost and other issues, but also may be misled by rumors and so on you have to real-time understanding of the specifics of the photovoltaic industry and the existence of the problem pay close attention to the new dynamics of photovoltaic to seize the opportunity.
The photovoltaic industry individual traders need to do a good job of market research, through the network, contacts, cooperation, and other ways to expand the publicity, followed by good word of mouth to ensure that it is also an important marketing tool, the photovoltaic industry is a large market, there are still a lot of resources have not been developed.
